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Industry Information >>Minerals, Metals>>RHO professionals work to build shareholder value by establishing relationships

RHO professionals work to build shareholder value by establishing relationships

RedHotOtc.com "RHO" professionals work to build shareholder valueby establishing relationships and effectively communicating yourmessage, investment potential and corporate vision to Main Street,Wall Street and the financial media. RHO brings a vibrant, dynamicand enthusiastic spirit to solving our clients challenges.

RHO professionals utilize all the tools at their disposal,including a heavy reliance on technology and new communicationmediums unheard of 10 years ago. This approach separates us fromthe 'old school' stalwarts who claim to have expertise in theseareas yet demonstrate a clear deficiency in implementing thesetechnologies. Our creative, yet analytical approach to IR/PR isrefreshing and inspiring.

Your dedicated account representative will undertake exhaustiveresearch regarding your company, your shareholders and the analystsand institutions that own your shares. We'll conduct satisfactionaudits to see how your messages are being received and we'll helpyou craft your PR so all recipients understand your message. We'llmeet with management and stay atop each and every developmentwithin your organization.

RHO, in cooperation with our partners and associates who areprofessionals with broad financial, creative and Wall Streetbackgrounds, will tailor IR/PR programs that work for you.Chartered financial analysts, Reverse Mergers, SEC lawyers, MarketMakers, accountants, image consultants, Internet Specialists,Valuation Specialists, M&A and investment bankers; these arethe human resources we employ to deliver your corporate vision andfinancial picture to the decision makers.

RHO is a Pioneer in Investor Relations utilizing the web. Ourprofessionals use the Internet as a tool to add value to ourclients' investor relations efforts. Recognizing investors' needsfor information on an immediate and real-time basis, we willformulate a plan that integrates Investor Relations with a solidPublic Relations platform.

RHO professionals are proficient in financial communications,including:

Press releases - drafting, editing and dissemination of a company'sfinancial press releases. All releases are subject to verificationof authenticity and require a client 'sign off' prior todistribution through the wire services. We offer severaldistribution mediums and maintain relationships with all major wireservices.

Fact Sheets or Tear Sheets - RHO will create 1 to 5 page summariesof a client's company. These are most commonly used to provide a'snapshot' of a public company to the investment community.

Marketing Collateral, Media Kits, Ad Campaigns, etc. - Maintainingand promoting your brand identity through your marketing collateralis essential. We will design an image that can be transplantedthroughout your organization, no matter what the medium. We'll evenhandle the design and production of your website, we optimize forinvestor communications.

Please call us for specific requests at: 888.522.5613

RHO professionals work to build shareholder value by establishingrelationships and effectively communicating your message,investment potential and corporate vision to Main Street, WallStreet and the financial media. As a relative newcomer to the artand science of corporate communication our professionals bring avibrant, dynamic and enthusiastic spirit to solving our clientschallenges.

Competitive analysis and market perception

We all know that today a positive corporate image is essential toevery companies success. Publicly traded companies and privatecompanies competing for the attention of the investment communityneed to pay special attention to establishing a credible corporateimage. Before establishing any communications program, it isabsolutely necessary to assess your company's perception amongindustry experts, customers, vendors, the retail investmentcommunity and institutions. We measure this by analyzing online andoffline sources of information, developing feedback tools,interviewing and speaking to 'real people' outside of yourorganization and by direct response feedback programs. Based onthese often-sensitive reports, we can craft effective corporatemessages targeting misperceptions and establishing credibility inyour future communications.

Investment perception audits

How does the investment community view YOUR company? What are thecriteria they use in assessing your company for suitability as aninvestment? Our perception audits strive to provide you with thiscritical information. and gain a better understanding of thecriteria the investment community uses to make these decisions. Wewill also discuss with you the expectations that industry followershave regarding your business, your management and the competitivelandscape you operate in.

We will develop our perception audit with you, working withmanagement to develop a list of survey participants consisting ofpast shareholders, retail shareholders, analysts, and current andpotential institutional shareholders. We conduct the audit andmeasure perception against your peers.

Targeting existing and potential shareholders

Once we have an accurate measure of your Corporate perceptionacross the different areas, we can begin the task of contactinginvestors and institutions likely to have interest in a long-terminvestment in your Company. We strive to bring to the table a mixof institutional investors, market makers, analysts and financiers.We screen each and every contact to ensure the suitability of yourCompany against the criteria of these individuals.

New shareholders are important to building long-term shareholdervalue, so too are existing shareholder relationships. Today we havethe ability to electronically monitor a client's institutionalinvestor base on a daily basis to determine whether existingshareholders are selling or buying. Knowing who is accumulating ordivesting your stock is essential information. We contact theseinstitutions to determine why they are making changes.

RHO staff will identify the analysts and institutions that followand invest in your particular industry. By analyzing your peergroup and fundamentals, we develop a list of sell-side analysts andbuy-side money managers that are likely to have an interest in yourcompany. Targeting in this manner ensures you reach the rightaudience.

Fulfillment and List Maintenance

Essential to developing an IR infrastructure is a centralrepository for investor contacts. RHO creates and maintains adatabase for every client, which is used to store the name,affiliations and contact data for each individual contacting you orus to request information. Everyone who makes contact is includedin the database.

RHO also fulfills all requests for investor materials. Every personthat requests materials on your company is sent the informationthey request in a timely manner.

For specific information regarding our Investor Relations services,please contact us at: 888.522.5613

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RHO has represented clients in many different industries, bothpublic and private. We work with attorneys, consultants, corporateexecutives and investment bankers, who often refer their clients tous.

We work in several different capacities, and often times ourclients prefer confidentiality with their service providers andvendors. Therefore, we are happy to discuss our past successes withpotential new clients, but we do not at this time list our clientson our website or offer case studies to the public.

SE ASIA

RHO is quickly becoming known for consulting and assisting foreignheadquartered corporations with US public listings, PR and InvestorRelations. RHO is currently working with companies and resourceslocated in Vietnam.

Some of the industries our clients represent include:

Technology - Both Software and Hardware Manufacturing ConstructionPharmaceuticals Media and New Media Internet Business ProcessOutsourcing To discuss your company, please contact us at:888.522.5613

CONTACT: Investor/Public Relations, Media Contact, Mica CapitalPartners, LLC Tel: +1 888 522 5613 e-mail: info@redhototc.com WWW:http://www.redhototc.com

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